Internet Marketing SEO SEM
Increase revenue, expand customer base and receive best return on investment
Search Engine Optimization (SEO) is the process of internet marketing, maximizing the quality and quantity of traffic to a website from search engines through natural or organic search results through specific keywords. The websites which are listed on the top of the page of a search engine generally collect maximum visitors. SEO can be target specific like image search, local search and industry-specific vertical search which includes in Internet Marketing.
Pay Per Click (PPC)
Pay-per-click (PPC) is an advertising model on search engines, advertising networks and content oriented websites/blogs in Internet marketing, where advertisers only pay when a user actually clicks on an ad to visit the advertisers website. The advertisers have a list of keywords they anticipate will be used while their products are being searched. When a user types a keyword matching the words on the list or views a page with similar content, the advertisers ad is shown.